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What Is White Sage? White sage (Salvia apiana) is a perennial shrub native to a small region of Southern California and Northern Baja California, Mexico. It grows naturally in the coastal sage scrub habitat — a dry, sun-drenched landscape shaped by ocean breezes, sandy soil, and the Mediterranean-like climate of the Southern California coast. If you have ever held a bundle of white sage, you already know its most distinctive quality: a deep, camphor-like aroma that is unlike any other plant. That scent comes from the essential oils concentrated in the plant's silver-green leaves — and it is at the...

What Is White Sage? White sage (Salvia apiana) is a perennial shrub native to a small region of Southern California and Northern Baja California, Mexico. It grows naturally in the coastal sage scrub habitat — a dry, sun-drenched landscape shaped by ocean breezes, sandy soil, and the Mediterranean-like climate of the Southern California coast. If you have ever held a bundle of white sage, you already know its most distinctive quality: a deep, camphor-like aroma that is unlike any other plant. That scent comes from the essential oils concentrated in the plant's silver-green leaves — and it is at the...